Supermarket Secrets: How to Shop Healthy and Smart

Grocery shopping can be costly, and with so many food options, it’s easy to make unhealthy choices if you’re not intentional and prepared. With the holiday season fast approaching, we’re sharing some pro tips to help you navigate the supermarket aisles, and shop smart and healthy!

1. Get in and get out! Did you know that the more time you spend in the grocery store, the more likely you are to make impulse purchases? In fact, stores place distractions along the way to keep you in the store longer: Think about end caps, sample stations and the free cookies that are given to our children in the bakery.

2. Shop alone. When grocery shopping is done with members of your family, more money is usually spent as couples validate the purchasing of items not always on the list.

3. Stick to the perimeter of the store. Avoid the center aisles where processed goods are located.

4. Don’t go into the grocery store hungry. We tend to purchase more unnecessary items when we shop while hungry.

5. Familiarize yourself with the supermarket layout, which involves a lot of research. For example, consumer behavior, psychology and sales data are all part of this layout process. The bright colors of the floral department work to greet you and kickoff your sensory experience. The smell of freshly baked bread and other baked goods tend to make shoppers hungry. The bright colors of the fresh produce entice the buyer’s eye. And items that everyone uses are always in the back of the store, causing shoppers to have to traverse the isles to get to the necessary items such as milk, eggs and proteins.

In addition to these tips, always go in with a list of items and stick to your list! 


By Jennifer Rewkowski
Director of Program Management